Median B2B SaaS churn is 3.5%
6 pages found saying this, as of 2 September 2026. 6 of them carry a date.
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10 November 2024first archived
withorb.com
…mar SaaS churn rates directly impact your recurring revenue, growth trajectory, and company valuation. The average churn rate for B2B SaaS companies in 2025 is 3.5% but voluntary and involuntary churn require completely…
19 September 2025
venasolutions.com — links to recurly.com
…1 and Q2 2025 SaaS market reports and insights: Segment Average Monthly Churn Rate Average Annual Churn Rate Factors Affecting Churn B2B SaaS (Overall) 0.3%–1% 3.5%–5% Company size; bigger firms tend to have lower churn…
6 February 2026
genesysgrowth.com
…ly declines, efficient growth now comes from keeping and expanding existing accounts Industry Benchmarks & Market Segmentation Average B2B SaaS churn rate hits 3.5% monthly in 2025. The industry benchmark shows 3.5% aver…
26 February 2026
livmo.com — links to recurly.com
…ogo churn and 8% annual logo churn can mean a 2-3x gap in valuation multiples. According to the 2025 Recurly Churn Report, median B2B SaaS annual churn sits at 3.5% (2.6% voluntary, 0.8% involuntary). But that median num…
13 July 2026
koji.so — links to livmo.com
…ze and Industry Research SaaS Churn Rate Benchmarks 2026: Average Churn & Retention by Company Size and Industry The 2026 median monthly B2B SaaS churn rate is 3.5% — but it ranges from under 1% for best-in-class enterpr…
29 July 2026
recurly.com
…ns contribute to higher voluntary churn in this category. For enterprise SaaS: Within the $250+ ARPC cohort on the Recurly network, median annual churn sits at 3.54%, with involuntary churn at just 0.18%. Higher-value su…
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